What kind of data are you collecting for analytical purposes?
Absolutely no personal data is collected.
We do not collect personal identifying data data about your website visitors. We do collect anonymous data in a comparable way Google Analytics is collecting data. We do collect data about actions taken on your property pages, e.g. property name, price quote values, arrival and departure dates...
By having this information, you can make very solid business decisions. You can choose to market certain segments of time or certain segments of your inventory, giving you the ability to deliver the right message to your database and online marketing to further increase your direct bookings. Thus increasing the value of your marketing dollars which may ultimately result in less marketing dollars spent.